When recruiting graduates, employers are increasingly rating sound employability skills as a highly valuable trait for candidates to offer. In a recent BBC News online article, head of the CBI, Richard Lambert, stresses ‘students must get skills and first-hand experience of work while still at university.’ A recent report launched by the CBI and Universities UK indicates that 78% of employers who were surveyed view employability skills as ‘essential’.
When it comes to considering the vast array of university courses on offer, prospective students are being more considered in their subject and institution choices. More and more, they’re looking for courses which are not just of purely academic value to them and are placing an increasing emphasis on being able to gain practical knowledge and experience as part of their course in order to help give them a competitive edge in their future careers. Employability is rapidly becoming a factor that influences prospective students’ choices.
Through its expertise as a provider of many vocationally relevant programmes, Birmingham City University is well positioned to provide a combination of academic and practical knowledge which reflect the changing demands of prospective students.