ReThink Media : The Emerging Media & Business Landscape (Live Blog)

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Digital technologies are helping to facilitate new forms of media content and are bringing to the for a new generation of media entrepreneurs. The Rethink Media conference looks at both the digital landscape of multi-platform content provision and highlights the new talent required behind the scenes. It also asks how we can develop new models to drive creative economies.

Rethink Media, organised by Birmingham City University, has been established specifically to support emerging media and the development of new business models and tools to enhance content creation, maximise distribution and support audience engagement.

Follow us ‘Live’ as we cover the event on this Live Blog.

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Niku (Nabaneet) Dutta has done his under-graduation in Computer Science and post-graduation in MBA (Dual) - Marketing & Personnel Management. Niku creates value for companies by identifying the profit opportunities of this new age while guiding professionals through today's ever-evolving new media markets, practices and challenges. He is currently pursuing his 2nd master in Future Media Pro & Digital Communications (MSc) from Birmingham City University.
Nabaneet March 25, 20149:21 am

Warming up for todays #ReThinkMedia Conference. Guests arriving and taking their seats as we speak.

Nabaneet March 25, 20149:33 am

All Setup And Ready To Go. Stay Tune For The Latest Updates.

Nabaneet March 25, 20149:39 am

Here’s A Sneak Peak At The Speakers Lined Up For Today’s Conference. More Detail: www.http://rethinkmedia.biz

Nabaneet March 25, 20149:44 am

Welcome Introductory Speech By Cliff Allan, Vice Chancellor, Birmingham City University Begins Soon. Stay Tuned.

Nabaneet March 25, 20149:55 am

Few More Minutes And We Will Be There. :)

Nabaneet March 25, 201410:12 am

Jason Bradbury talking about talking about the evolution of media from old school to the world and the industry has converged into today.

http://www.twitter.com/JasonBradbury

Nabaneet March 25, 201410:12 am

Jason Bradbury

Nabaneet March 25, 201410:16 am

Introductory Speech By Cliff Allan, Vice Chancellor, Birmingham City University

Nabaneet March 25, 201410:18 am

Cliff Allan, Vice Chancellor, Birmingham City University talking about the dynamic needs and demand fulfillment that Birmingham as a city is capable of contributing to the Creative and Media sector industry in the UK.

Nabaneet March 25, 201410:20 am

“Birmingham is looking forward to invest near about £50b around 2020. That is quite an ambition as a city.” Cliff Allan, Vice Chancellor, Birmingham City University

Nabaneet March 25, 201410:21 am

“25% of the students in UK are in the Creative and Media Industry” -Cliff Allan, Vice Chancellor, Birmingham City University

Nabaneet March 25, 201410:23 am

“Continuous Engagement With Different Players From Different Parts Of The Industry Is Crucial For This Agenda – One That Birmingham and Birmingham City University Is Looking Forward To – To Share The ‘Future Media’ We Are All Looking Forward To.” – Cliff Allan, Vice Chancellor, Birmingham City University

Nabaneet March 25, 201410:25 am

NEXT : Keynote by Jonathan Perelman – General Manager Video and Vice President Agency Strategy, BuzzFeed – The Future of Media and the New Business Model

Nabaneet March 25, 201410:28 am

Jonathan Perelman Talking About The Future of Media & The New Business Model http://www.twitter.com/BuzzFeedUK #ReThinkMedia

Nabaneet March 25, 201410:36 am

Jonathan Perelman – General Manager Video and Vice President Agency Strategy, BuzzFeed Talking About How Brands ‘WorldView’ Changes The Perspectives of Shareable Content.

Nabaneet March 25, 201410:44 am

Jonathan Perelman – General Manager Video and Vice President Agency Strategy, BuzzFeed – “It Is Very Important To Understand The Platform The Content Is Being Created For.”

Nabaneet March 25, 201410:51 am

Jonathan Perelman – General Manager Video and Vice President Agency Strategy, BuzzFeed – “We Need To Think About #Content Not Just For Consumption But Also For Communication.”

Nabaneet March 25, 201410:53 am

Jonathan Perelman – General Manager Video and Vice President Agency Strategy, BuzzFeed – Share Statements Reveal 3 Content Categories:

Nabaneet March 25, 201411:18 am

Jonathan Perelman – General Manager Video and Vice President Agency Strategy, BuzzFeed – Formats That BuzzFeed Has Deployed To Create Various Contents Goes Into Various Formats/Structure.

Nabaneet March 25, 201411:22 am

NEXT : Panel Debate – The Dispersed Audience: Meeting the challenges for professional content creation in the digital age. What are the challenges for professional content creators in the digital age? Given the way that audiences are now dispersed across multiple platforms, how can producers create compelling digital content and experiences to attract their attention? Our panel will discuss these challenges and reflect on what skill set new producers need to ensure their works acquires both funds and audiences. Chaired by Stacey Barnfield, Editor of the Birmingham Post, the panel will include Caroline Norbury, CEO, Creative England, Dan Jones, Creative Director, Maverick TV, Mike Haigh, Group Creative Director Exient and Alan Hunter – Head of Digital The Times and Sunday Times.

Nabaneet March 25, 201411:23 am

The Panel.

Nabaneet March 25, 201411:25 am

Stacey Barnfield editor of Birmingham Post, a premium newspaper serving the city with quality journalism and opinion since 1857 introduction to the panel of ‘The Dispersed Audience : Meeting The Challenges for Professional Content Creation In The Digital Age.

Nabaneet March 25, 201411:28 am

Caroline Norbury, CEO, Creative England talks about her past experience in the industry and what we are looking forward towards today.

Nabaneet March 25, 201411:31 am

Mike Haigh, Group Creative Director Exient, talking about TV and the Gaming industry – the region and ‘The Pitch’ that was built around the shift in the creative industry; and the digital landscape that is now.

Nabaneet March 25, 201411:35 am

Alan Hunter, Head of digital at The Times and Sunday Times talking about old school media and the dynamic shift we are looking forward to discuss in this conference.

Nabaneet March 25, 201411:41 am

Caroline Norbury, CEO, Creative England – Producers Needs To Keep The Trends While Producing Content As Well The Various Aspects Of Authenticity via-a-vie Offerings.

Nabaneet March 25, 201411:45 am

Alan Hunter, Editor of the Birmingham Post talking about content and the content that needs to be focused for creating content that could engage the right audience, and assist media houses to adopt new business models.

Nabaneet March 25, 201411:49 am

Alan Hunter, Editor of the Birmingham Post talking about content that needs to be focused on engaging the right audience that could assist media houses to adopt new business models.

Nabaneet March 25, 201411:52 am

Mike Haigh, Group Creative Director Exient – Today The Market Is A Double Edge Sword When It Comes To Analytics And Measuring People’s Behavior. The Need To Understand Has Never Been So Important.

Nabaneet March 25, 201412:01 pm

“Everything That’s In The Paper And Beyond In Addition To Telling Great And Important Stories Should Be The Way For New & Media Agencies”. – Alan Hunter

Nabaneet March 25, 201412:10 pm

Dan Jones, Creative Director, Maverick TV – “TV Should Be Able To Do Everything Digital Is Doing.”

Nabaneet March 25, 201412:12 pm

Caroline Norbury CEO, Creative England – Universities Should Be Preparing Their Students Into Setting Up Their Own Businesses As Well In The Broadcast Industry – To Own Their Own IP & Know How To Commercialize It.

Nabaneet March 25, 201412:12 pm

-Rounding Up For Lunch-

Nabaneet March 25, 201412:56 pm

UP NEXT : Café Conversations: Inspiration from Industry

A Quick One-On-One Round Table Discussions For All.

Nabaneet March 25, 20141:46 pm

Café Conversations: Inspiration from Industry.

Nabaneet March 25, 20142:26 pm

NEXT : Keynote By Ben Cooper, BBC Radio 1 Controller – Young People Revolting: How to survive the changing demands of the head down generation.

Nabaneet March 25, 20142:28 pm

Nabaneet March 25, 20142:50 pm

Ben Cooper, BBC Radio 1 Controller

Nabaneet March 25, 20142:54 pm

Ben Cooper, BBC Radio 1 Controller talks about the transcendence of Radio onto mobile phones and other mobile devices. Distribution is going in a different direction altogether.

Nabaneet March 25, 20142:56 pm

Listen, Watch, Share Has Been The Strategy of BBC Radio 1 For Quite A Long Time. – Ben Cooper, BBC Radio 1 Controller

Nabaneet March 25, 20143:01 pm

Ben Cooper, BBC Radio 1 Controller : ‘Schedule Vs On-Demand – Large Number of The Population Would Watch Something That Is Being Broadcast Live/Programmed; But A Larger Number Of The Population Is Watching Content On-Demand’.

Nabaneet March 25, 20143:14 pm

Ben Cooper, BBC Radio 1 : “Reach Vs Control Is A Factor That Needs To Be Considered As A Long Term Strategy To Consider”.

Nabaneet March 25, 20143:21 pm

Ben Cooper, BBC Radio 1 : “7 Things That Is Of Concern For The Radio Industry”.

Nabaneet March 25, 20143:26 pm

Ben Cooper, BBC Radio 1 : “Having A Sense Of Identity, Authenticity For Your Brand By Having A Sense Of Humour & Honesty.”

Nabaneet March 25, 20143:33 pm

Joe Harland, Head of Visualisation BBC Radio 1 : “Secret Of Success On Social Media Is Knowing And Replicating Success; Measuring, Monitoring And Managing Effectively.”

Nabaneet March 25, 20143:37 pm

NEXT : Panel Debate – The Active Audience: Managing change to account for citizen-led digital content creation.

The people formerly known as the audience are no longer just creating content, they’re running their own digital channels and generating income for themselves on the back of the innovative, often irreverent digital material they produce. Who is best placed to make the most of this shift from production being a privileged activity of the few, to being something we can all do? Chaired by Inderpreet Sahota, this panel features Dave Harte, Award Leader of Birmingham City University’s MA Social Media, Simon Fox Trinity Mirror Group CEO, Joe Harland, Head of Visualisation BBC Radio 1, and Mark Brill, Consultant Futurologist.

Nabaneet March 25, 20143:39 pm

Inderpreet Sahota, Editor at the BBC Asian Network talks about re-structuring the Asian Network that is sustainable to the current state it is now.

Nabaneet March 25, 20143:41 pm

Inderpreet Sahota, Editor at the BBC Asian Network : BBC Asian Network Was A ‘Friend Of The Family’ But With The Change In Market Dynamics, It Was Aligned To Be ‘A Part Of The Family’.

Nabaneet March 25, 20143:44 pm

Joe Harland, Head of Visualisation, BBC Radio 1 & Radio 1Xtra : “People Would Come To Us If We Provide What They Expect From Us”.

Nabaneet March 25, 20143:47 pm

Simon, Chief Executive for Trinity Mirror Group : “Great Stories, Great Journalism – Whether At Local Of National Level – Refining Content Around Audience Data – Refining And Promoting It; Using Analytics, Using Data and Putting Journalism Into The Heart Of What We Do – Is The Way To Engage Socially.”

Nabaneet March 25, 20143:52 pm

Dave Hart, Senior Lecturer in Media and Communications and award leader for the MA in Social Media at Birmingham City University : “The Dynamics of ‘Economics of Value’ Is Crucial In Devising Strategies For The Digital Media Marketing Landscape”.

Nabaneet March 25, 20143:57 pm

Joe Harland, Head of Visualisation, BBC Radio 1 & Radio 1Xtra : “Being Able To Understand The Audience And Resonate With The Kind Of Content They Would Expect; Would Provide A Marketing Edge For The Communications”.

Nabaneet March 25, 20143:58 pm

Mark Brill, Chair, DMA Mobile and Connected Marketing Council : “Mobile Seems To Be In Dominance In Terms of Content Consumption – Whether Be User Generated Content To Videos – Mobile Cannot Be Ignored.”

Nabaneet March 25, 20144:02 pm

Mark Brill, Chair, DMA Mobile and Connected Marketing Council : “There Is An Opportunity In Content That Could Be Exploited By Being Quick & Agile – Stripping Away The Silos.”

Nabaneet March 25, 20144:11 pm

Mark Brill, Chair, DMA Mobile and Connected Marketing Council : “The Audience Is Talking About You And Your Brand Anyway. The Choice Is Yours If You Want To Engage With Them Or Not”.

Nabaneet March 25, 20144:18 pm

Joe Harland, Head of Visualisation, BBC Radio 1 & Radio 1Xtra : “Deciding On ‘The Right Content’ That Would Reflect The Brand ‘Personality And Tone’ Is Quite Crucial”.

Nabaneet March 25, 20144:26 pm

Thank You Everyone For Staying Tuned. Quite A Lot Of Insights To Digest And Look Through I Presume.

1 Comment
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