London Agency Week 2014

Future Media - London Agency Week

The newest recruits at the Agency got to spend 96 Hours in London to gain insights into the digital marketing industry and network with like-minded professional. This is part of the induction into the agency, 6 of the top digital marketing agencies were visited during this period. The new recruits would share their experiences through the next series of blogposts.

To share the experience on social media the Hashtag #FMLDN2014 was created. A total of 80 tweets including pictures were recorded under the hashtag top influencers of the hashtag were:
@Jackg132-28mentions
@Ad340soye-25mentions
@Qrious85-20 mentions

There where noticeable strategic brand placements on products and service around London which would definitely increase TOMA (Top Of Mind Awareness) scores for the respective brands, the ones that stood out were MasterCard, with the branded plastics sleeves of the oyster card and Virgin who provided Wi-Fi during transit on the underground.

Here is a list of some of the apps that came in handy during the London visit.
Twitter, Google maps, Gmail, Tube map, Foursquare, Instagram, Tinder, Qr-code reader.
Embracing one of the trends of 2014 in digital marketing Social Mobile Location marketing (SoMoLo), we used location based social platform foursquare for check-ins and to get recommendations of places to visit in whichever area we where, we visited the Halcyon gallery on Bond street where we saw an original Andy Warhol “Mao-Zedong” and unlocked the Andy Warhol badge on Foursquare.

From the previous blogpost on the introduction to the new recruits there is a diverse cultural background and we got to experience a bit of each others culture we went to a halal restaurant for dinner and we all tried hummus- Hummus is a Middle Eastern and Arabic food dip or spread made from cooked, mashed chickpeas blended with tahini, olive oil, lemon juice, salt and garlic.

We also had some home cooked Vietnamese meal courtesy of our personal chef- @ThanhHoaHoang

Stay tuned for next weeks post on The Rise of Social Video – Unruly & Social Partners.

This entry was posted in Agency visits, Team, Uncategorized by Siggy Simon. Bookmark the permalink.

About Siggy Simon

Siggy is a lover of Technology and even as a kid loved to break open gadgets to know how things work. It was this love for technology that led him to work in the digital space for over 7 years. Siggy started his career with J.W.T as an Account Representative and had an opportunity to work on a huge portfolio of brands including Reynolds, SRM Group, Shriram Properties, Tulsyan Steel and more. He was heading Online Marketing for India’s Leading Catalogue based retailer in India and improved the eCommerce business by 400% in a span of 6 months. Born in a family of Academicians he decided to pursue MSc in Future Media to gain knowledge in eduTech and eLearning. He loves to Travel and meet new people, watching sports, listening to music (He used to be a DJ), and drinking whiskey.