The newest recruits at the Agency got to spend 96 Hours in London to gain insights into the digital marketing industry and network with like-minded professional. This is part of the induction into the agency, 6 of the top digital marketing agencies were visited during this period. The new recruits would share their experiences through the next series of blogposts.
To share the experience on social media the Hashtag #FMLDN2014 was created. A total of 80 tweets including pictures were recorded under the hashtag top influencers of the hashtag were:
There where noticeable strategic brand placements on products and service around London which would definitely increase TOMA (Top Of Mind Awareness) scores for the respective brands, the ones that stood out were MasterCard, with the branded plastics sleeves of the oyster card and Virgin who provided Wi-Fi during transit on the underground.
Here is a list of some of the apps that came in handy during the London visit.
Twitter, Google maps, Gmail, Tube map, Foursquare, Instagram, Tinder, Qr-code reader.
Embracing one of the trends of 2014 in digital marketing Social Mobile Location marketing (SoMoLo), we used location based social platform foursquare for check-ins and to get recommendations of places to visit in whichever area we where, we visited the Halcyon gallery on Bond street where we saw an original Andy Warhol “Mao-Zedong” and unlocked the Andy Warhol badge on Foursquare.
From the previous blogpost on the introduction to the new recruits there is a diverse cultural background and we got to experience a bit of each others culture we went to a halal restaurant for dinner and we all tried hummus- Hummus is a Middle Eastern and Arabic food dip or spread made from cooked, mashed chickpeas blended with tahini, olive oil, lemon juice, salt and garlic.
We also had some home cooked Vietnamese meal courtesy of our personal chef- @ThanhHoaHoang
Stay tuned for next weeks post on The Rise of Social Video – Unruly & Social Partners.