Our employer partners in these industries want experience. We provide it. You get real studio experience working and studying 9am-5pm, all year-round over two years, on real projects with professional practitioners and tutors.
Our Interactive Entertainment Digital Marketing course is a broader, undergraduate version of the popular Future Media: Pro course.
Brought to you by the people behind the industry-leading Future Media and Gamer Camp postgraduate courses, and taught by experienced industry professionals, Interactive Entertainment, Digital Marketing, BSc (Hons) provides professional, hands-on digital agency experience as a key part of your future career plan.
Your first agency role:
The same experience-led, educational journey we pride our postgraduate courses on is also at the heart of all our Interactive Entertainment courses.
So, unlike other courses, we treat this like your first creative industry job.
How? Well, you’ll study and work 9-5, Monday to Friday, for two years – including over the summer. Plus, you’ll also be given your own free laptop to work on (for the duration of the course).
By the time you graduate, a whole year before most students, you’ll have two years of tangible, digital marketing and production experience under your belt; ready to find your perfect job in the ever-growing digital industries.
Don’t forget, a two-year course also means only two years of course fees too!
Along the way, you’ll gain the theoretical and intellectual skills, mixed with the practical and team-working experience that digital and media employers are looking for.
Make yourself employable in a growing sector:
At key points within the Digital Marketing course you’ll join with our programming and art production students to work collaboratively on ‘live briefs’ and development projects from real clients.
Inter-disciplinary working is the industry norm throughout the creative and media production professions and so this is mirrored in the Interactive Entertainment courses at Birmingham City University.
Throughout the course you will devise strategic campaign proposals based on your own market insight and analysis and manage the production of interactive comics, brand tie-in video games and cross-platform entertainment solutions.
After graduating, you’ll be equipped with a unique mix of broad skills and deep level specialist know-how; making you hugely employable in the ever-growing creative economy.
All students on the programme will be issued with a laptop to use whilst on the course. Your computer will be preloaded with all the industry-standard software required to complete the ‘live-brief’ assignments and roles you’ll work on with your colleagues in a buzzing digital communications and production studio.
On the course, you’ll be taught by established industry professionals with a wealth of expertise and enthusiasm, who are experienced at recognising and responding to the rapidly changing demands within the industry.
Agency studio and resources:
You’ll be based in an agency style studio right next door to your Digital Art and Digital Games Development colleagues where you’ll be working with state-of-the-art resources and like-minded talent to deliver digital marketing solutions to client briefs.
Together you’ll be developing and creating branded interactive content for audiences to engage with in multi-platform campaigns. The Digital Marketing course is configured to give your talent for communication the direction and experience required to work with brands, clients, creative teams and production resources to deliver truly interactive entertainment in digital marketing.