Makey Makey At Birmingham Made Me 2013

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No food was harmed during this session!

Makey Makey is an invention kit comprising of a small circuit board, some wires and crocodile clips that can connect to a variety of materials.  This allows you to turn everyday objects into interactive tools which can then be used to control games, make music and even train dogs!  

 

 

Makey Makey appeared at this years Birmingham Made Me Design Expo to give delegates an excuse to play with their food. 

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Getting creative with Makey Makey.

 

Future Media students Shreyas Joshi and John Seedhouse attended the event and have collated their live Tweets, Vines and Instagram photos from the day to take us inside the Makey Makey workshop.  See what they got up to on their Storify blog here.

 

Working on a live brief: Interview with Future Media student Julia Ivorra Harrison

On the Future Media MA you work on live briefs, what’s that like?

At first you work on real briefs but simultaneously alongside the lecturers. The client never sees your work so you are free to make mistakes and learn as you go. Another benefit of this is that you have an inside knowledge of the company you are working on as our lecturers have actually worked on these briefs so they know what the outcomes will be. They can guide you and mentor you more easily as they know the project inside out.

Working on the live brief for Bridgestone was good because it really helps to prepare us for when we are more experienced and working on real briefs. As you are working with guidance you gain the confidence to try out ideas you may have been afraid to by yourself! You have freedom to go crazy with your ideas and test them out without the fear of making a mistake and if you do get stuck you have a team to help you out.

What were the challenges of this project?

We had three things to consider in the brief that we were given. Firstly Bridgestone are currently running a competition to meet Valentino Rossi, the Superbike Rider who they sponsor, all you have to do is purchase some tyres. They have created a campaign to promote this featuring a ‘Yellow Man’ who stalks Rossi. We needed to use this in our social media strategy.

Bridgestone also sponsor skiing events and have a giant ski sculpture made from tyres that is available for promotional use over the summer – when this campaign will run. The challenge here was to figure out how the ski sculpture could be used, A – in the summer and B – in the UK where you cannot ski.

Our third challenge was how to target female customers.

How did you manage all of your ideas?

We met with key Parker at their office in Lutterworth to discuss Bridgestone’s social media strategy in the UK. Their social media presence in the USA is really strong so we looked closely at their campaigns. The team; Neil Horne, Richard Duffy and myself, then went away and came up with 15 ideas. We went back and presented these to the agency during a tissue session where they separated the good ideas from the bad. During this session 7 good ideas were chosen for development so we went away and worked on those. When they had been fleshed out we went back and presented them again and the best one was chosen.

 

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How did you prepare for the big pitch?

We all worked together to perfect the final idea and make sure all the details were exactly as we wanted ready for the pitch. It was exciting and also scary as the director of the company was there but we were prepared and confident with our campaign.

Bridgestone liked your idea! What now?

We have been asked to work alongside Key Parker over the summer to help with the execution of our campaign. We will be attending events where we will get to witness our ideas in action and see the project through to the end.

 

Hayley McCaffery

Digital Marketing and Communication Assistant

The Disruptive Future of Marketing

At the Drum event ‘4 Minute Warning’, held on 5th December 2012, speakers from the digital industry came together to discuss what the future holds for marketing and media agencies and challenged them to think the unthinkable.

Talks at this event looked at the digital revolution including augmented reality, 3D printing and the future of mobile.

Our very own Mark Brill discussed what he terms the ‘Disruptive Future’, this is broken down into four sections.  Firstly he looked at how we create the skills for the jobs of the future that have not been invented yet?  This state of Disruptive Employment is a growing challenge for the businesses of today as they need to try and anticipate the changes in the industry and prepare their staff for the future.  Similarly universities must do the same to prepare their students for the jobs that they will eventually go in to.

Shopping also falls under this disruptive heading as brands use showrooming and behavioral targeting through image recognition to re-define the retail experience.  Some brands are also using technology like augmented reality to alter the traditional shopping experience.

Health apps are on the increase and people are increasingly turning to their mobile phones to check their symptoms, rather than visiting the doctor.  The future holds even more potential for this sector as devices that work with your smart phone are being developed to not only diagnose but also to help treat illnesses.

The final disruptive category is interactions.  New screen technologies are rapidly evolving and multi-screen consumption is becoming more and more the norm.  Soon the smart phone as we know it will cease to exist.  How will these technologies impact on consumers and brand engagement?

What Is Future Media?

When I tell people that the NTI run a course called Future Media the first thing they say is “What’s that?” In a nutshell I tell them that it is:

“The use of new technologies in digital media marketing strategies.”

For further clarification I explain:
•Digital media can be online, mobile – via a smartphone or tablet or even interactive TV and strategies can span over all these mediums making them multi-screen.
•Digital communications includes interacting with your customers on social media platforms by sharing information, blogging, running competitions and engaging in conversation.
•Digital marketing is inbound and can be measured with analytics. Campaigns can take place on social media, by e-mail or using SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive traffic to a website. Websites should be mobile responsive for a user friendly experience.
•Mobile marketing can use technology to develop apps to scan QR (Quick Response) codes, bring AR (Augmented Reality) to life or even to geo track your users via the GPS in their mobiles as they check in on their favourite social networks.

Quite simple really!