About Siggy Simon

Siggy is a lover of Technology and even as a kid loved to break open gadgets to know how things work. It was this love for technology that led him to work in the digital space for over 7 years. Siggy started his career with J.W.T as an Account Representative and had an opportunity to work on a huge portfolio of brands including Reynolds, SRM Group, Shriram Properties, Tulsyan Steel and more. He was heading Online Marketing for India’s Leading Catalogue based retailer in India and improved the eCommerce business by 400% in a span of 6 months. Born in a family of Academicians he decided to pursue MSc in Future Media to gain knowledge in eduTech and eLearning. He loves to Travel and meet new people, watching sports, listening to music (He used to be a DJ), and drinking whiskey.

5 Interactive Ways – Brands are going to Talk to You.

Interactive Marketing has been around for quite sometime now, however with the cost of technology coming down and the freedom to do some amazing things through innovative and interesting means, a lot of brands want to do it more. Below are 6 Interactive ways through which Brands are going to talk to you.

Interactive Billboards

There is a huge surge in the number of interactive billboards that we are going to see. Below is an example of British Airways by Ogilvy

Interactive Floors & Tables

The use of physical space is going to be another area that will get a lot of attention. TheFunTheory.com wanted more people to take the stairs and this is what they did:

Interactive Windows

More and more stores are going to have interactive windows to hook the customer as they pass by. Below is a beautiful execution for Carte Noire – Intensity by AllOfUs which we had a chance to see during our agency week.

Carte Noire – Intensity from AllofUs™ on Vimeo.

Interactive Bus Shelters

When you are waiting for the bus, all people do is keep to their phones or just stare blankly at the road in hope that the bus arrives soon, which is why interactive bus stop ads are so effective.  Pepsi Max had a fun way to entertain people in a recent campaign:

Interactive Mirrors

Interactive Mirrors would greatly aid in the retail space. By mixing augmented reality the possibilities are endless. Puma used interactive mirrors in one of their stores a couple of years back:

Be sure to keep your eyes peeled to witness some of these magical marketing.

London Agency Week 2014

Future Media - London Agency Week

The newest recruits at the Agency got to spend 96 Hours in London to gain insights into the digital marketing industry and network with like-minded professional. This is part of the induction into the agency, 6 of the top digital marketing agencies were visited during this period. The new recruits would share their experiences through the next series of blogposts.

To share the experience on social media the Hashtag #FMLDN2014 was created. A total of 80 tweets including pictures were recorded under the hashtag top influencers of the hashtag were:
@Jackg132-28mentions
@Ad340soye-25mentions
@Qrious85-20 mentions

There where noticeable strategic brand placements on products and service around London which would definitely increase TOMA (Top Of Mind Awareness) scores for the respective brands, the ones that stood out were MasterCard, with the branded plastics sleeves of the oyster card and Virgin who provided Wi-Fi during transit on the underground.

Here is a list of some of the apps that came in handy during the London visit.
Twitter, Google maps, Gmail, Tube map, Foursquare, Instagram, Tinder, Qr-code reader.
Embracing one of the trends of 2014 in digital marketing Social Mobile Location marketing (SoMoLo), we used location based social platform foursquare for check-ins and to get recommendations of places to visit in whichever area we where, we visited the Halcyon gallery on Bond street where we saw an original Andy Warhol “Mao-Zedong” and unlocked the Andy Warhol badge on Foursquare.

From the previous blogpost on the introduction to the new recruits there is a diverse cultural background and we got to experience a bit of each others culture we went to a halal restaurant for dinner and we all tried hummus- Hummus is a Middle Eastern and Arabic food dip or spread made from cooked, mashed chickpeas blended with tahini, olive oil, lemon juice, salt and garlic.

We also had some home cooked Vietnamese meal courtesy of our personal chef- @ThanhHoaHoang

Stay tuned for next weeks post on The Rise of Social Video – Unruly & Social Partners.

The New Future Media Team

From Arts to Business, from Science to Engineering we are here to go Digital. We are the New Future Media team and we are here to transform the world.

Having come from different cultural backgrounds, we are here with open minds to mould ourselves into the new generation of marketers harnessing the power of Digital and Social.

The New Future Media Team

The New Future Media Team

 

 

 

 

 

 

Our Future Media program is like none other and gives a hands-on approach by simulating an agency environment to help build a better tomorrow. Join us in our adventure as we share our exploration right here on this blog. Be sure to subscribe now.

Here we are:

Thang Hoa Hang, Hanoi, Vietnam (Hoa)

Thang Hoa Hang

Thang Hoa Hang

Hoa graduated from the Diplomatic Academy of Vietnam with the Bachelor of Arts in English for International Relations. She interned for 3 months at Radio the Voice of Vietnam and quality control supervisor in Step Up English Center. She also founded a start-up business with friends, specialized in wigs and handmade accessories for teenagers. Hoa has a passion for cosplaying and travelling, and a cat lover.  Hoa is currently attending the MA Future Media Pro to aim for experiences in media industry.

 

 

 

Jagadesswaran Ganesan, Tamilnadu – India (Jack) 

Jagadesswaran Ganesan

Jagadesswaran (Jack) Ganesan

Jack graduated in Mechatronics Engineering in 2007 and soon discovered his inclination towards the creative field. He worked as a creative visualizer for 6 years. He started his career as a Web designer and then expanded his boundary into various fields like Print medium, User experience, Branding, Creative works & eCommerce. He is currently pursuing MA Future Media to become a Creative Director & improve his Branding skills. In his free time he enjoys travelling, watching movies and reading history books. He has a passion for classic bikes and owns a 1984 Royal Enfield.

Adeyosoye Adegboyega, Lagos – Nigeria. (Deyo)

Adeyosoye Adegboyega

Adeyosoye Adegboyega

Deyo obtained a first degree in Marketing from the University of Lincoln and went on to gain work experience with a Multinational FCMG Organization in Nigeria (Heineken), where the need to create synergy between traditional media and digital media was apparent. He chose to study a MA in Future Media to learn how digital media is being integrated into the traditional marketing mix with the use of analytics, trends, culture, content, to plan create and implement creative and engaging strategies for brands, as a great WOM enthusiast you can find him on twitter spreading the word @Ad340soye, on his interests which include football, music, fashion, food, cars and beautiful people.

Stanley Mathew Mbiydzenyuy, Coventry – UK (Stanley)

Stanley Mathew Mbiydzenyuy

Stanley Mathew Mbiydzenyuy

Stanley Mathew Mbiydzenyuy is someone with a desire and passion for Web Analysis, education and learning. He got into Digital Marketing in 2006 and since then has undertaken numerous courses, related training initiatives, from Online Marketing at Business Link, Warwick University E-commerce to Google’s Digital Marketing Postgraduate Course. He is a dedicated and result driven learner, digital marketing practitioner with a core Interest in Analytics and Social Media. He has been opportune to work on some thriving digital marketing projects. He’s someone that thrives in highly pressurized and challenging environments without fear of “Discovery, Planning, Design, Development and deployment”. He has taken up MSc in Future Media and is geared at discovering, fostering and learning from the best in the industry. In his spare time, He enjoys researching the digital marketing landscape, being with kids, meeting people with diversified backgrounds, cultures and getting to learn about the world. He is also an avid scrabble player and enjoys table tennis, football, volleyball, clubbing and dancing.

Erica Singh, Delhi – India (Erica)

Erica Singh

Erica Singh

Erica pursued a Bachelor Degree in business administration in 2013 where she majored in marketing and sales. Interned at DSM N.V. Gurgaon, India for a period of 2 months in food safety and nutrition marketing. Worked as Finance manager at AZTEC India Pvt Ltd where she was in charge of providing and interpreting financial information and monitoring cash flow. She also worked as an Account Manager at Epistle Communications where she worked on SEO for clients, graphic design, content curation, PR and marketing. She is currently pursuing MSc Future Media, as she is keen on being a digital strategist in an advertising firm. She is avidly familiar with the trends online and is enthusiastic about music, gym, fashion, makeup and photography. She also likes French fries, Pokemon and penguins.

Siggy Simon, Tamilnadu – India (Siggy)

Siggy Simon

Siggy Simon

Siggy is a lover of Technology and even as a kid loved to break open gadgets to know how things work. It was this love for technology that led him to work in the digital space for over 7 years. Siggy started his career with J.W.T as an Account Representative and had an opportunity to work on a huge portfolio of brands including Reynolds, SRM Group, Shriram Properties, Tulsyan Steel and more. He was heading Online Marketing for India’s Leading Catalogue based retailer in India and improved the eCommerce business by 400% in a span of 6 months.  Born in a family of Academicians he decided to pursue MSc in Future Media to gain knowledge in eduTech and eLearning. He loves to Travel and meet new people, watching sports, listening to music (He used to be a DJ), and drinking whiskey.