Matthew Plummer-Fernandez‬‬
‪ Q and A

1.     What are you looking forward to most about the event?

The 5th minute (post warning)

2.     What particular opportunities in the Digital Revolution excite you the most?

#bots

3.     What is the most unthinkable, unimaginable concept you can think of happening in the future with regards to the industry?

having it solely run by humans.

4.     If you could have one super power to sort out all the problems you see, what would it be and how would you use it?

Automatisation

4 Minute Warning with Mark Brill

In advance of The DRUM “4 Minute Warning” event on Dec 5th we asked 4 vital questions to the chair of the Direct Marketing Association’s Mobile Council and Lecturer on the Masters programme for Future Media at Birmingham City University, Mark Brill.

http://storify.com/JohnSeedhouse/4-minute-warning-mark-brill

Nick Constantinou Q and A

What are you looking forward to most about the event?

Listening to others talk about the future. Only one thing is for sure. The best way to predict the future is to invent it:)

What particular opportunities in the Digital Revolution excite you the most?

Any idea that genuinely makes someone life easier, invokes an emotion, gets people talking, entertains & generally adds value.

What is the most unthinkable, unimaginable concept you can think of happening in the future with regards to the industry?

That 90% of all advertising communications all of a sudden becomes brilliant. Too many businesses sell a process, not the work. Sad face.

If you could have one super power to sort out all the problems you see, what would it be and how would you use it?

Super Relevant Man. Bit like bullshit man. He would eradicate all the jargon and bullshit in our industry. He asks…is the work relevant?

Mark Brill Q and A

1. What are you looking forward to most about the event?

This event is important in helping to address some current, crucial issues in digital media. Above all I’m looking forward to hearing from a really great line up of speakers. Rory Sutherland is always insightful and funny (go and watch his TED talks) and Aurasma are really pushing things forward in Augmented Reality technologies.

2. What particular opportunities in the Digital Revolution excite you the most?

I would say this, but it has to be the rapid uptake of smartphones. Their use is disrupting traditional and other digital media channels. Consumers are accessing brands through smart devices in almost every situation and location. Trends such as showrooming may be seen as a threat, but inevitably it creates some significant opportunities for really innovative, consumer-focussed engagement. The confluence of smartphones, social media and other trends such as Big Data has the potential to create a real meaningful impact on our lives.

3. What is the most unthinkable, unimaginable concept you can think of happening in the future with regards to the industry?

Our view of the future is as much a view of ourselves right now, so it’s hard to say what the unthinkable will be, but let me give it a go… 3D printing means that products become free. Think how the internet and has made information and much of our media largely free.Then imagine what will happen when 3D printers can work with almost any material and are cheap enough to have in your home. Printing your own spare parts for your washing machine or your car are obvious applications. It will be simple to do, as 3D files for just about every object will be distributed on the internet, for free of course. But what if you could also print food or clothes or even spare body parts? There is already a machine that prints with chocolate. Products will loose their value as objects and will essentially become free. That will have a massive, disruptive impact for many brands, particularly product brands. Old product brands will need to re-invent themselves and there will be new kinds of businesses to service our needs.

4. If you could have one super power to sort out all the problems you see, what would it be and how would you use it?

My superpower would be Photoshop. That’s real life Photoshop. If I had a rough night, I could use a bit of gaussian blur to smooth my eyes over in the morning, or add a tan. That’s a pretty obvious use, and women of course have make up that does that kind of job. I’d also like to be able to use my Photoshop superpower everywhere. The day’s looking a bit overcast? I’ll just paint in a blue sky. Better still, if I’m in the pub and there’s an annoying bloke opposite, I’ll just use the magic wand tool to select him and delete him form the picture.

Future Trends – Mark Brill, Lead Partner & Lecturer, Brand Emotivity & Future Media

Our very own Mark Brill will be closing the event with his talk on Future Trends. This will not only be the chance for Mark to share his knowledge and expertise into what the future holds for our industry, but also to share with people what the Future Media team do! Mark has worked in Digital Media since 1992 and Mobile Media since 2003. He works in Mobile strategy and innovation with brands and is also the Chair of the Direct Marketing Associations Mobile Council. Mark is also a Senior Lecturer at Birmingham City University, where he is teaching all of us Future Media students about the industry we are about to embark on.  This session is also an opportunity for Mark to promote the course, what we are doing and how we are learning the jobs that don’t exist yet! Maybe we are being biased, but this could perhaps be the highlight of the event!

To Follow on Twitter @marktxt4ever

View Mark’s Website Here

View Mark Brill – BCU Future Media Profile

View Mark’s Future Media Q&A Here

View Mark’s LinkedIn Here

 

2045: Humanity 2.0 – Russell Buckley, Man About Town, MobHappy

Russell Buckley (MobHappy) will also be speaking at the event. He has some interesting ideas on what the near-future will look like, and we are excited to hear them! He is obsessed with Mobile, started AdMob (a mobile advertising network now part of Google) and speaks regularly about Mobile, Retail and the Future.

Twitter @russellbuckley

View MobHappy Site Here

View Russell’s LinkedIn Here

NeuroMarketing – Rory Sutherland, Vice Chairman, Ogilvy Group UK

Rory Sutherland, Vice Chairman at Ogilvy Group UK, will also be speaking at the event. He has worked with major companies such as Microsoft, BT, BUPA and Compaq, winning numerous awards before being appointed Creative Director of OgilvyOne in 1997. He is President of the IPA and according to their website, Rory’s manifesto as President is to grow the value of advertising and to champion emotional intelligence.

Twitter @rorysutherland

View Campaign Live Blogs Here

Ogilvy Website – Rory Sutherland

View IPA Website Here

View Rory’s LinkedIn Here

 

Celebrating the Power of the Possible: Melissa Sterry, Director/Head of Technology, Earth 2 Hub

Melissa Sterry is the Director/Head of Technology at Earth 2 Hub, and she will be discussing how the web and digital technology is enabling new methods of research and development. She is known as a ‘futurist’, being one of the breakthrough leaders in this filed, and is a lover of technology that ‘makes the world a better place’. She has received several innovation awards, including the Mensa Education and Research Foundation International Award for enhancing intelligence that benefits society, and her interests include science, technology and design. She is also researching her hypothesis as an MPhil/PhD candidate at the Advanced Virtual and Technological Architecture Research group, University of Greenwich. Her enthusiasm for technology and the possibilities it has will be greatly received at the event.

To Follow on Twitter @MelissaSterry

View Melissa’s About Me Site Here

Earth2Hub – Melissa Sterry

Back to the Futurist: Melissa Sterry

Interview with Melissa Sterry

View Earth2Hub Website Here (Or Click on Logo)

View Melissa’s LinkedIn Here

View Melissa’s Future Media Q & A Here

 

 

 

When Does the “Unthinkable” Become the Reality? – Jerome Wouters, Senior Product Innovation Manager, Samsung

This session focuses on the challenges, set backs and time it takes to turn a dream into a reality, and how so many organisations wait before things become serious before starting to implement change. Jerome Wouters (Senior Product Innovation Manager, Samsung) will be delivering his expertise into Innovation and the skills needed to make things happen. In his role at Samsung, he focuses on consumer-driven innovation and break-through thinking in consumer electronics.

To Follow on Twitter @woojee

View Jerome’s LinkedIn Here