The New Future Media Team pt 1

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As the old set of students graduate we welcome a fresh bunch to the future media team, with a diverse cultural background and wide areas of specialities they look determined to make the best of the opportunity future media would provide. join us as we welcome and help them build a new chapter in their career path

We composed a set of questions to get to know them a little bit better, here is part 1 of the new future media team featuring 6 members:

Name: Levin Ki

Levin KI

Levin KI


Place of birth: Fürstenfeld (Austria)
Area of speciality: Television & Advertising
Star Sign: Leo
1 word about you: Honest
Favourite social media platform: Facebook
Least favourite social media platform: Tumblr
5 things that interest you: Cooking, Running, TV-Business, Travelling, Advertising
Favourite movie: Kill Bill
Favourite meal: Salat
Favourite brand: Asos
Vodka or Whiskey/Cognac: Cognac
Last book you read: Darm mit Charme
Most visited blog: HONY
Where would you like to be in the next 3-5 years? (in 160 characters) 
On top, where else?

Name: Algirdas Sakickas a.k.a. Al, MVP, Head Boy and Mayor of Birmingham

Algirdas Sakickas

Algirdas Sakickas

Place of birth: Kupiskis, Lithuania
Area of speciality: Digital Media Production and Project Management
Star Sign: Pisces
1 word about you: Proactive
Favourite social media platform: YouTube
Least favourite social media platform: Snapchat
5 things that interest you: Trending YouTube videos, canoeing, mountain biking, job opportunities, stand-up comedy
Favourite movie: Limitless or Bruce Almighty
Favourite meal: Anything from my grandma’s cuisine
Favourite brand: GoPro
Vodka or Whiskey/Cognac: pint of Guinness with blackcurrant syrup please.
Last book you read: YouTube: Online Video and Participatory Culture
Most visited blog: www.youtube.com/zoella280390(Vlog)
Where would you like to be in the next 3-5 years? (in 160 characters):
To be very honest, after such a long time, I will want to have remained true to myself, to love and be loved back, have a family and a house as well as a job that I could call my second home. Hopefully I will be inventing and developing digital brands. I would also love to be an example and inspiration to others, demonstrating that with hard work and dedication, everything is possible.

Name: Mari Dawes

Mari Dawes

Mari Dawes


Place of birth: South Africa
Area of speciality: to be discovered
Star Sign: Taurus
1 word about you: decisive,
Favourite social media platform: Facebook
Least favourite social media platform: none
5 things that interest you: people, the human condition and psyche, art and any form of visual communication , travel and culture, nutrition/healthy diet/lifestyle and exercise, buildings and design
Favourite movie: Babette’s Feast
Favourite meal: very lightly grilled salmon fillet with soy sauce, on a bed of lightly steamed fine green beans
Favourite brand: Dermalogica
Vodka or Whiskey/Cognac: gin (double)
Last book you read: Stig of the Dump
Most visited blog: none
Where would you like to be in the next 3-5 years? (in 160 characters)
I would like to live in a house tailored and adapted extensively to my clan, within easy access of a buzzing city as well as untamed countryside, travelling frequently and working in stimulating environments

Name: Amy Zhu

Amy Zhu

Amy Zhu

Place of birth: Nanjing, China
Area of speciality: Marketing
Star Sign: Gemini
1 word about you: humorous
Favourite social media platform: Instagram
Least favourite social media platform: Twitter
5 things that interest you: Cartoons, toys, Japanese novels, travel, karaoke.
Favourite movie: Entrapment
Favourite meal: Thai food
Favourite brand: Disney
Vodka or Whiskey/Cognac: Vodka
Last book you read: Red Flower (Watanabe Junichi)
Most visited blog: Nylon Magazine Blog
Where would you like to be in the next 3-5 years? (in 160 characters)
I would like to have a satisfied job, read various categories of books and enhance my knowledge and abilities. Keep having fun with friends from time to time and keep being positive and calm with any up and down during daily life. Try to bring happiness to people surrounded me as much as I can, and being kind and nice to everyone.

Name: Rodrigo Moreno Munhoz

Rodrigo Moreno Munhoz

Rodrigo Moreno Munhoz

Place of birth: São Bernardo do Campo, Brazil
Area of speciality: Advertising, copywriting and uncalled memes
Star Sign: Sagittarius
1 word about you: Adaptability, Curiosity
Favourite social media platform: Reddit
Least favourite social media platform: Pinterest
5 things that interest you: Traveling, Humour, Psychology, Series, Languages
Favourite movie: Star Wars (the entire series – but mostly episode IV)
Favourite meal: Brazilian barbecue
Favourite brand: HBO
Vodka or Whiskey/Cognac: Yes, please
Last book you read: Pulp – Charles Bukowski
Most visited blog: Mashable
Where would you like to be in the next 3-5 years? (in 160 characters) 
In my small, but own apartment, getting ready to go to work at HBO (either as digital and social media manager or as cast of Game of Thrones, I don’t mind)

Name: Rishma

Rishma

Rishma

Place of birth: Trinidad, Republic of Trinidad and Tobago
Area of speciality: Design
Star Sign: Gemini
2 words about you: Expressive, Meticulous
Favourite social media platform: Youtube
Least favourite social media platform: Twitter
5 things that interest you: Film, the Ocean, User Experience Design, Comic Book Illustration and Screen-printing.
Favourite movie: Hitchhikers Guide to the Galaxy
Favourite meal: Doubles (it’s a Trini street food)
Favourite brand: Apple(Macs)
Vodka or Whiskey/Cognac: Whiskey
Last book you read: Cloud Atlas
Most visited blog: Sorted Food
Where would you like to be in the next 3-5 years? (in 160 characters)
In the not so distant future I would like to be respected for my profession, known for my work and still be enthusiastic about learning more.

From the answers it is clear some of the newbies pay attention to detail while others not so much, look out for the post next week featuring the remaining 5 members of the group

Makey Makey At Birmingham Made Me 2013

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No food was harmed during this session!

Makey Makey is an invention kit comprising of a small circuit board, some wires and crocodile clips that can connect to a variety of materials.  This allows you to turn everyday objects into interactive tools which can then be used to control games, make music and even train dogs!  

 

 

Makey Makey appeared at this years Birmingham Made Me Design Expo to give delegates an excuse to play with their food. 

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Getting creative with Makey Makey.

 

Future Media students Shreyas Joshi and John Seedhouse attended the event and have collated their live Tweets, Vines and Instagram photos from the day to take us inside the Makey Makey workshop.  See what they got up to on their Storify blog here.

 

Working on a live brief: Interview with Future Media student Julia Ivorra Harrison

On the Future Media MA you work on live briefs, what’s that like?

At first you work on real briefs but simultaneously alongside the lecturers. The client never sees your work so you are free to make mistakes and learn as you go. Another benefit of this is that you have an inside knowledge of the company you are working on as our lecturers have actually worked on these briefs so they know what the outcomes will be. They can guide you and mentor you more easily as they know the project inside out.

Working on the live brief for Bridgestone was good because it really helps to prepare us for when we are more experienced and working on real briefs. As you are working with guidance you gain the confidence to try out ideas you may have been afraid to by yourself! You have freedom to go crazy with your ideas and test them out without the fear of making a mistake and if you do get stuck you have a team to help you out.

What were the challenges of this project?

We had three things to consider in the brief that we were given. Firstly Bridgestone are currently running a competition to meet Valentino Rossi, the Superbike Rider who they sponsor, all you have to do is purchase some tyres. They have created a campaign to promote this featuring a ‘Yellow Man’ who stalks Rossi. We needed to use this in our social media strategy.

Bridgestone also sponsor skiing events and have a giant ski sculpture made from tyres that is available for promotional use over the summer – when this campaign will run. The challenge here was to figure out how the ski sculpture could be used, A – in the summer and B – in the UK where you cannot ski.

Our third challenge was how to target female customers.

How did you manage all of your ideas?

We met with key Parker at their office in Lutterworth to discuss Bridgestone’s social media strategy in the UK. Their social media presence in the USA is really strong so we looked closely at their campaigns. The team; Neil Horne, Richard Duffy and myself, then went away and came up with 15 ideas. We went back and presented these to the agency during a tissue session where they separated the good ideas from the bad. During this session 7 good ideas were chosen for development so we went away and worked on those. When they had been fleshed out we went back and presented them again and the best one was chosen.

 

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How did you prepare for the big pitch?

We all worked together to perfect the final idea and make sure all the details were exactly as we wanted ready for the pitch. It was exciting and also scary as the director of the company was there but we were prepared and confident with our campaign.

Bridgestone liked your idea! What now?

We have been asked to work alongside Key Parker over the summer to help with the execution of our campaign. We will be attending events where we will get to witness our ideas in action and see the project through to the end.

 

Hayley McCaffery

Digital Marketing and Communication Assistant

Working on a live brief: Key Parker & Bridgestone Europe

OVERVIEW

Key Parker, a long established and successful midlands agency, work with Bridgestone across Europe and support them with their marketing on and offline. As the worlds largest tyre manufacturer Bridgestone are always looking to the lead the way not only in tyres but communications too.

With brand values such as Serving Society Through Superior Quality and the desire to reinforce the brand position of Toughness the Future Media team were briefed to deliver a full pitch around a number of events and occasions coming up in the Bridgestone marketing calendar.

 THE BRIEF

Bridgestone sponsors Valentino Rossi, the Superbike Rider, and a campaign has been created around The Yellow Man – Rossi’s new persona. How can this be driven across UK & Ireland and extended as a social campaign?

We also have a giant Ski Sculpture made from tyres, how can we best utilised this in the summer? We want to talk to females also, how would we do this in a non-intrusive environment? Promoting safety is key through all of this, what are the approaches we could take?

THE PROCESS

After an initial briefing meeting with Key Parker on the Bridgestone brand, the company philosophy, position within the market and the key company values the challenges were shared with the Future Media team. These challenges were formulated into a brief and the work started.

Desk based research around the competitors, the consumers and the products took place whilst at the same time research into the market from a digital perspective was undertaken too.

Armed with this information the Future Media team began to look at solutions and platforms that could deliver on the brief for Bridgestone.

A ‘tissue session’ was held at Key Parker with there Social Media Manager where the Future Media team shared all the concepts and ideas – some 15 or so! The meeting helped to trim down the ideas to workable solutions, combine certain ideas into campaigns and overall give a temperature check on the direction. The Future Media team was on the right track and hotting up!

With the insight from Key Parker the final ideas were worked up and visualised in to high-resolution images whilst alongside the pitch presentation for Bridgestone’s marketing team was developed. On the pitch day the Future Media team took the Bridgestone team and Key Parker through the history on the project, the ideas to date, the outputs of the ideas, the results that could be expected and ultimately how these ideas would benefit the brand, customers and meet the initial objectives of the brief.

THE OUTPUT

At the end of the pitch the Bridgestone team were very complimentary about the ideas, the thinking, the work that had been put into the concepts and relayed that they felt the background work by the team was also strong.

THE RESULT

The Future Media team have been asked to work with Key Parker to take the ideas to the next level and bring them to life from a design and feasibility point of view. The client’s want to see how everything would work in the context of the real world and how much investment they need to put towards.

The Future Media team will be working closely with Key Parker over the coming weeks and months to not only bring the ideas to life but to execute them and also go to the events and exhibitions where the team’s ideas will be delivered to the trade and public for the first time.

The Future Media Bridgestone Team

The Future Media Bridgestone Team:
Neil Horne, Julia Ivorra Harrison
and Richard Duffy

 

Exciting times for the team lie ahead!

 

Gray Dudek

Senior Lecturer in Digital Communication and Future Media

 

Future Media the New Rules of Digital Communication

At the heart of the Future Media course is a planning methodology that belongs to one of the world’s most successful advertising agencies. That methodology is a five-step process, developed by McCann Digital and it forms a sequential workflow that covers almost every consideration in a digital communications project.

The five steps cover: Discovery, Planning, Design, Development and Deployment (DPDDD)

DPDDD Methodology blog

In both industry and academic terms, this progression forms a proven model from an authoritative source that demonstrates a logical pathway from concept to conclusion. This route forms the first of the ‘New Rules of Digital Communication’ in this module since it determines every participant’s four-week journey through the pre-production, production and post-production phases of creating their own branded video content, for their own online social media marketing. Put simply, this means making a ‘shareable’ video résume of themselves and their brand.

In the Discovery and Planning phases (week 1) students are given their brief to write, produce and direct their social media videos as well as deliver a formal written report of their progress throughout the project. As part of aligning their learning objectives to their learning outcomes in this module, students also receive in-depth lectures and seminars on the branding principals, creative approaches, technical specifications and multiplatform strategies essential to the final delivery of a measurably useful and enriching extension to their online profiles.

These sessions, given by industry practitioners, link to previous modules and field trips as well as providing insight and strategy into the actual production process in hand. The overall aim here is to develop a holistic approach to convergent content creation whilst utilizing the DPDDD methodology in practice.

This approach translates into establishing and positioning a brand within a competitive market, developing concepts to carry that brand, identifying targets and effectively delivering messages to and via those targets. This last point is key since the “new rules of digital communication” give online marketers the opportunity to both ‘pull’ audiences ‘in’ to their message (through ‘sticky’, “get it here” exposure on ‘closed’ channels like TV) and ‘push’ audiences ‘out’ with their message (through ‘sharing’, “recommended” exposure on ‘open’ social media channels like YouTube). This is a lucrative and cutting edge arena in today’s predominantly mobile marketing universe; and here, students are exposed to both professional and academically useful research, as well as the experiential practice of creating content that is both ‘sticky’ and ‘shareable’.

As this pre-production phase segues into production, (week 2), students begin to exploit the Design and Development options in the DPDDD methodology. In line with their brief and brand, students’ concepts and messages become visualized in mood-boards and treatments and, in turn, their treatments become scripted into copy and storyboards for peer and target audience feedback.  This process keeps the creative direction of each project on brief whilst at the same time refining their overall strategies and the allocation of resources required to deliver them. Importantly, professional resources and expertise are put in place to maintain the momentum and quality of the creative production process. A commercial image bank and music library is made available to download licensed pictures and compositions for example, and whilst students might source shots from their own archives or shoot material on their iPad minis, there is also the option to shoot ‘links’ in commercial studios with industry camera operators using broadcast quality equipment.

Mike and ShreyasMike and Shrey

 

 

 

 

 

 

 

This is important because high-end production resources require thorough preparation and accurate decision-making, particularly when budgets and schedules are tight. In addition to saving money and time these disciplines also add authority to every stage of the project, especially end-user perceptions, by establishing high production values from the outset.

In the post-production phase of the project, (week 3), all the ‘Design’ and ‘Development’ preparation from the DPDDD model is funnelled into its ‘Deployment’. Here, students corral their carefully selected media into folders for non-linear editing. As an added discipline, they compile these choices into detailed ‘edit scripts’, pinpointing all the precise video and audio clips required to make the completed linear timeline of their production. The ‘edit script’ offers students the chance to make a ‘rough-cut’ of their productions or, more usually, organize all their creative and editorial decision-making before committing to the finite resources of an online edit session in a professional high-end edit suite.

John editing

Neil editing

Working with professional video editors and sound engineers at broadcast facilities, students are allocated a single four-hour slot to cut and mix their completed productions. This practice is, (in addition to their earlier filming with industry camera operators), valuable experience of creative collaboration at a professional level.                        Here, specialist know-how and expertise enhance students’ decision-making as well as adding contextually relevant experiential learning through knowledge transfer amongst all the pressures of an operational environment.

 

 

On completion, the finished productions are saved at high resolution (along with all their associated materials) and then exported in web friendly codecs ready for uploading to targeted destinations. Students may choose, for example, to upload a high-resolution .mov file of their final cut to Vimeo for industry professionals whilst also uploading a lower resolution  .mp4 file of their final cut to wider audiences via Twitter, You Tube, Linked In and Facebook. In all cases, they are ramping up their online presence and exposure as well as consolidating their brand and its proposition. As ‘hits’, ‘likes’ and ‘shares’ build, so too does the amplification of their messages across their target audiences and social networks.  In one case, within hours of upload, a ‘like’ from a student’s ‘first’ Linked In connection (Visiting Tutor) triggered an unprompted ‘like’ from the same student’s target media organization and more specifically, target individual!  Hard evidence for the power of recommended views over browsed views and DPDDD methodology in creating branded content for ‘social video’.

In the final phase of the project, (week 4), students write up their experience in a 3,000 word ‘portfolio of practice’ that combines their academic research and learning in this digital arena with their experiential learning. This is, essentially, a reflective document that serves two functions; it consolidates the DPDDD methodology in ‘real’ and contextually relevant circumstances whilst delivering an industry standard project report as proven preparation for their final module in the Future Media MA and MSc courses: Masters by Practice, where working with industry partners, students deliver an integrated, multiplatform campaign for a commercial brand.

View the Future Media students video resumes.

 

Mike Villiers-Stuart BA, Prof. Cert. TLHPE, FHEA.

Senior Lecturer Future Media and Digital Communications.

 

 

The Disruptive Future of Marketing

At the Drum event ‘4 Minute Warning’, held on 5th December 2012, speakers from the digital industry came together to discuss what the future holds for marketing and media agencies and challenged them to think the unthinkable.

Talks at this event looked at the digital revolution including augmented reality, 3D printing and the future of mobile.

Our very own Mark Brill discussed what he terms the ‘Disruptive Future’, this is broken down into four sections.  Firstly he looked at how we create the skills for the jobs of the future that have not been invented yet?  This state of Disruptive Employment is a growing challenge for the businesses of today as they need to try and anticipate the changes in the industry and prepare their staff for the future.  Similarly universities must do the same to prepare their students for the jobs that they will eventually go in to.

Shopping also falls under this disruptive heading as brands use showrooming and behavioral targeting through image recognition to re-define the retail experience.  Some brands are also using technology like augmented reality to alter the traditional shopping experience.

Health apps are on the increase and people are increasingly turning to their mobile phones to check their symptoms, rather than visiting the doctor.  The future holds even more potential for this sector as devices that work with your smart phone are being developed to not only diagnose but also to help treat illnesses.

The final disruptive category is interactions.  New screen technologies are rapidly evolving and multi-screen consumption is becoming more and more the norm.  Soon the smart phone as we know it will cease to exist.  How will these technologies impact on consumers and brand engagement?

What Is Future Media?

When I tell people that the NTI run a course called Future Media the first thing they say is “What’s that?” In a nutshell I tell them that it is:

“The use of new technologies in digital media marketing strategies.”

For further clarification I explain:
•Digital media can be online, mobile – via a smartphone or tablet or even interactive TV and strategies can span over all these mediums making them multi-screen.
•Digital communications includes interacting with your customers on social media platforms by sharing information, blogging, running competitions and engaging in conversation.
•Digital marketing is inbound and can be measured with analytics. Campaigns can take place on social media, by e-mail or using SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive traffic to a website. Websites should be mobile responsive for a user friendly experience.
•Mobile marketing can use technology to develop apps to scan QR (Quick Response) codes, bring AR (Augmented Reality) to life or even to geo track your users via the GPS in their mobiles as they check in on their favourite social networks.

Quite simple really!

4 Minute Warning with Mark Brill

In advance of The DRUM “4 Minute Warning” event on Dec 5th we asked 4 vital questions to the chair of the Direct Marketing Association’s Mobile Council and Lecturer on the Masters programme for Future Media at Birmingham City University, Mark Brill.

http://storify.com/JohnSeedhouse/4-minute-warning-mark-brill

The Future Media Team!

We will all be at the event and we hope to see you there too!

Richard Duffy. Twitter – @rjjduffy  – Or view his LinkedIn Page

Julia Ivorra Harrison. Twitter – @julsivo  – Or view her LinkedIn Page

Shreyas Joshi. Twitter – @AdMadChey  – Or view his LinkedIn Page

Neil Horne. Twitter – @juva1 – Or view his LinkedIn Page

John Seedhouse. Twitter – @leftlung  – Or view his LinkedIn Page

 

For more information about the course we are on, click on the image below

 

The Event

4 Minute Warning – Your Chance to Think the Unthinkable

The event focuses on how the digital revolution is transforming the industry. With many new technologies and channels available now, new avenues are being explored in order to evolve with the times. ‘4 Minute Warning’ will give people the opportunity to discover how we can ‘rethink, redefine and relaunch’ area’s of the industry, and the challenges and possibilities we will face.

Many industry figures will be at the event speaking about their specialties, and discussing on how they will evolve in these times. Expects from the fields of Mobile, Innovation, Design and Creative will all be sharing ideas and insight at the event.

For more information, visit the 4 Minute Warning Website

Click on Image to View Site