Makey Makey At Birmingham Made Me 2013

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No food was harmed during this session!

Makey Makey is an invention kit comprising of a small circuit board, some wires and crocodile clips that can connect to a variety of materials.  This allows you to turn everyday objects into interactive tools which can then be used to control games, make music and even train dogs!  

 

 

Makey Makey appeared at this years Birmingham Made Me Design Expo to give delegates an excuse to play with their food. 

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Getting creative with Makey Makey.

 

Future Media students Shreyas Joshi and John Seedhouse attended the event and have collated their live Tweets, Vines and Instagram photos from the day to take us inside the Makey Makey workshop.  See what they got up to on their Storify blog here.

 

4 Minute Warning with Mark Brill

In advance of The DRUM “4 Minute Warning” event on Dec 5th we asked 4 vital questions to the chair of the Direct Marketing Association’s Mobile Council and Lecturer on the Masters programme for Future Media at Birmingham City University, Mark Brill.

http://storify.com/JohnSeedhouse/4-minute-warning-mark-brill

Mark Brill Q and A

1. What are you looking forward to most about the event?

This event is important in helping to address some current, crucial issues in digital media. Above all I’m looking forward to hearing from a really great line up of speakers. Rory Sutherland is always insightful and funny (go and watch his TED talks) and Aurasma are really pushing things forward in Augmented Reality technologies.

2. What particular opportunities in the Digital Revolution excite you the most?

I would say this, but it has to be the rapid uptake of smartphones. Their use is disrupting traditional and other digital media channels. Consumers are accessing brands through smart devices in almost every situation and location. Trends such as showrooming may be seen as a threat, but inevitably it creates some significant opportunities for really innovative, consumer-focussed engagement. The confluence of smartphones, social media and other trends such as Big Data has the potential to create a real meaningful impact on our lives.

3. What is the most unthinkable, unimaginable concept you can think of happening in the future with regards to the industry?

Our view of the future is as much a view of ourselves right now, so it’s hard to say what the unthinkable will be, but let me give it a go… 3D printing means that products become free. Think how the internet and has made information and much of our media largely free.Then imagine what will happen when 3D printers can work with almost any material and are cheap enough to have in your home. Printing your own spare parts for your washing machine or your car are obvious applications. It will be simple to do, as 3D files for just about every object will be distributed on the internet, for free of course. But what if you could also print food or clothes or even spare body parts? There is already a machine that prints with chocolate. Products will loose their value as objects and will essentially become free. That will have a massive, disruptive impact for many brands, particularly product brands. Old product brands will need to re-invent themselves and there will be new kinds of businesses to service our needs.

4. If you could have one super power to sort out all the problems you see, what would it be and how would you use it?

My superpower would be Photoshop. That’s real life Photoshop. If I had a rough night, I could use a bit of gaussian blur to smooth my eyes over in the morning, or add a tan. That’s a pretty obvious use, and women of course have make up that does that kind of job. I’d also like to be able to use my Photoshop superpower everywhere. The day’s looking a bit overcast? I’ll just paint in a blue sky. Better still, if I’m in the pub and there’s an annoying bloke opposite, I’ll just use the magic wand tool to select him and delete him form the picture.

Future Trends – Mark Brill, Lead Partner & Lecturer, Brand Emotivity & Future Media

Our very own Mark Brill will be closing the event with his talk on Future Trends. This will not only be the chance for Mark to share his knowledge and expertise into what the future holds for our industry, but also to share with people what the Future Media team do! Mark has worked in Digital Media since 1992 and Mobile Media since 2003. He works in Mobile strategy and innovation with brands and is also the Chair of the Direct Marketing Associations Mobile Council. Mark is also a Senior Lecturer at Birmingham City University, where he is teaching all of us Future Media students about the industry we are about to embark on.  This session is also an opportunity for Mark to promote the course, what we are doing and how we are learning the jobs that don’t exist yet! Maybe we are being biased, but this could perhaps be the highlight of the event!

To Follow on Twitter @marktxt4ever

View Mark’s Website Here

View Mark Brill – BCU Future Media Profile

View Mark’s Future Media Q&A Here

View Mark’s LinkedIn Here