Using Sponsored Stories Advertising on Facebook

There’s an interesting news piece on the Beeb’s site on whether ‘sponsored stories’ on Facebook for Barack Obama’s campaign has been a good or bad thing:

BBC News – Barack Obama Facebook campaign sees ‘likes’ soar.

Have you ever used sponsored stories to promote a blog, website or ad campaign? How did it go?

Personally, I haven’t tried the new-ish version that posts stories directly onto news feeds, but found promoted stories in the side bar to be quite effective – provided they were pushing interesting, non-sales, content.

The following two tabs change content below.

Dave Allen

Digital Marketing Manager at Birmingham City University
I manage the social media and online presence for Birmingham City University's Faculty of Performance, Media and English, and provide one-to-one social media consultancy for the Faculty's staff.

Latest posts by Dave Allen (see all)

Leave a Reply