Using Weibo to Attract Students

I’ve been looking into using Weibo (AKA ‘legally different’ Chinese Twitter) to various parts of the University get a foothold in East Asia. It’s a trend more and more Western universities seem to be following.

Unfortunately however, it may take a bit of getting used to, so in the meantime, here’s a useful overview of what it is and how it works:

US institutions with the highest number of Weibo followers are Yale University with over 30,400 despite starting its Weibo account just a few weeks ago, and University of California, Berkeley with 11,740. The University of Michigan, which posts on Weibo around three times a day, has some 5,000 followers, according to statistics collated by Zinch.

via Universities increasingly use Weibo social media to reach China students – University World News.

If you’ve used Weibo in the past, do you have any advise for using it?

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Dave Allen

Digital Marketing Manager at Birmingham City University
I manage the social media and online presence for Birmingham City University's Faculty of Performance, Media and English, and provide one-to-one social media consultancy for the Faculty's staff.

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