Admittedly, this particular blogger comes across as fairly obnoxious, but he does give a good overview of what content-based marketing is about:

It’s not about being pushy. It’s not about slamming people with endless pitches and sales efforts.

[…]

Your site/email newsletter/podcast/whatever should consist of something like this:

  • Some posts that are just friendly and storytelling.
  • Some posts that are gentle pushes towards a next action or an ask.
  • Some posts that are pure selly-sell, as I like to call it. Apparently over here they call that an offer.
  • Some (but very few) totally off-topic posts.

via Why Content Marketing is Not Branding | Copyblogger.

The following two tabs change content below.

Dave Allen

Digital Marketing Manager at Birmingham City University
I manage the social media and online presence for Birmingham City University's Faculty of Performance, Media and English, and provide one-to-one social media consultancy for the Faculty's staff.

Latest posts by Dave Allen (see all)

Leave a Reply