No. 1 Position in Google Gets 33% of Search Traffic

Not much of a surprise I guess, but it’s always useful to have hard numbers when talking to non-technies about such things:

New findings from online ad network Chitika confirm it’s anything but lonely at the top. According to the study, the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there.

via No. 1 Position in Google Gets 33% of Search Traffic [Study] – Search Engine Watch (#SEW).

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Dave Allen

Digital Marketing Manager at Birmingham City University
I manage the social media and online presence for Birmingham City University's Faculty of Performance, Media and English, and provide one-to-one social media consultancy for the Faculty's staff.

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