I recently took part in a Google Hangout Q&A with Julian March, NBC’s ‘Senior Vice President of Editorial and Innovation’.
Despite a rather ridiculous job title (by his own admission), he gave some useful insights into how traditional broadcasters are trying to react to the popularity of trendy, social media-geared blogs, such as BuzzFeed, Vice or The Huffington Post.
You can skip to the most important bits of the Q&A, i.e. the two questions I volunteered, using the bookmarked videos below.
What are your thoughts on how some ‘serious’ news organisations have adopted a more ‘bloggy’ BuzzFeed-style approach?
How much is content and headlines dictated by SEO at NBC?
The Q&A took place during a session of my part-time MA in Online Journalism at Birmingham City University (where I also work).