Category Archives: Social Media

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6 tips on getting the most out of LinkedIn

With over 300 million members globally, many modern professionals tend have a LinkedIn profile. But how can you make the most of it?

It may have its quirks and flaws – such as the slightly ludicrous over-formality in places and the huge quantities of email SPAM it generates, but it remains a useful tool for any professional. Continue reading 6 tips on getting the most out of LinkedIn

How to Get Your Facebook Page Posts Seen

Manage a Facebook page and wondering why some Facebook posts appear high on your followers news feeds, whilst others reach very few?

Meet Facebook’s EdgeRank:

EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed.

via What Is EdgeRank?.

You can read a graphical and fairly accessible on what EdgeRank is, and how it works on this one-page overview here.

Also, you can calculate your own page’s EdgeRank using the very useful EdgeRankChecker.com.

(Links via @Mayaruss)

Getting Started with Blogging

I’ve been delivering introductory training sessions on blogging for staff at Birmingham City University of late.

The sessions are mostly interactive, often utilising the super-cutting-edge, high tech platform of post-it notes, however, as several trainees have asked for the presentation that accompanies my ramblings, here it is:

Interestingly one of the recommendations for blogs that came out of today’s session via the trainees, was that blogs, like all websites, have to be clear and usable.

In other words, bloggers had to be easily identifiable and contactable in any accompanying ‘About’ and ‘Contact’ pages, and text should be easy to read in the way it’s laid out. It sounds obvious, but many blogs online seem to make finding out more information, or contacting a blogger, a challenge.

Is Twitter Now ‘Old Media’?

Food for thought: Is Twitter now ‘old media’ and becoming ‘a traditional channel’?

Twitter, that Old Media Darling – Scott Berinato – Harvard Business Review.

For starters though, what do these terms even have meaning anymore? The term ‘new media’ felt outdated a decade ago, whilst even the most ‘traditional’ or old-fashioned publications tend to have all sorts of social media integration going on these days.

Yet, the article’s central argument, that Twitter will become dominated by professionally produced content, is already happening. More and more, I find myself using Twitter simply as a content accumulator, replacing the void left by RSS readers such as Google Reader.

With Twitter’s impending stock floatation and subsequent commercialisation, it’s going to be interesting to see what happens next.

5 Tips for Creating, Promoting and Managing a LinkedIn Group

Personally, I have a love/hate relationship with LinkedIn, in that I mostly veer towards the latter.

Having said that, I always recommend academics and students create and complete a LinkedIn profile at the very least, and – if their industry or professional audience engage with the platform already, to contribute to or even create a LinkedIn group.

For University staff, often dependent on communicating a strong academic profile for various research projects, papers or even to help recruit students to their course, LinkedIn offers a clear point of contact for anyone Googling their name.

Continue reading 5 Tips for Creating, Promoting and Managing a LinkedIn Group

Using Social Media in Meetings

Over the last few months, I’ve been using a variety of social media tools within internal ‘Faculty Executive Meetings’ (‘FEM’ to friends) and have been recently been asked to provide a brief summary of how it’s worked.

Where better to this then, than on the blog?

So, a few months ago when I started my current role, I was asked to investigate ways of opening up FEM meetings to a wider audience, in order to allow greater accessibility and transparency to the conversations that go on within, be it for for staff, students, alumni or potential applicants. Continue reading Using Social Media in Meetings

Building an Intergrated Social Media Presence

If, like me, you’re looking to minimize the amount of cross-posting content to various social media channels without succumbing to the headache-inducing web design of Hootsuite, you might like to have a look at IFTTT.

IFTT (‘If this, then that’), lets you build a genuinely integrated social media presence for yourself or an organisation. You can create countless ‘Recipes’ (e.g. ‘Post my Facebook page status to Twitter’), and even try pre-fab user-generated recipes on your own profile.

Some user-generated recipes may be useful for social media management, such as ‘Twitter: You talk about my brand? I monitter you‘, whilst others, such as ‘Send PDFs from Dropbox to Kindle‘ could be useful for anyone with an office job and Kindle.

Anyway, if you have any recommended recipes, post them in the comments below.

(Link suggested by Jon Hickman)

How to Get More Followers on Twitter

I stumbled across the below blog post via Twitter yesterday and as ‘how do I get more Twitter followers?’ is a question often asked by staff at the University, I thought it was worth a reblog.

Looking down the list, the second point, namely to inform rather than self-promote tends to be a common mistake many make when they register a Twitter account for professional, project or corporate purposes. Even if you’re tweeting on behalf of a team, course or organisation, the account should still have some individual personality to it.

Anyway, here are ‘7 habits of effective Twitter users’, apparently based on research by MIT: Continue reading How to Get More Followers on Twitter

Embed a LinkedIn Profile Badge on a Webpage

Here’s a useful little tool for linking an academic’s staff profile or course page to their profile on LinkedIn:

Member Profile Plugin Generator | LinkedIn Developer Network.

Academia.edu might be the professional social network of choice for many academics, but as it’s essentially a walled garden for researchers, it does little to help connect course leaders with potential applicants which – for all its many faults, LinkedIn does.

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Getting the Most out of Facebook Pages

You have to give Hootsuite your details (ugh…), but there’s a potentially useful video guide to the basics of using Facebook pages for a brand or organisation buried here:

HootSuite University, Social Media Certification.

A useful nugget from the video is that 40% of people’s time on Facebook is spent on their news feeds.

Hint: if you work in higher education, there’s more than one brand to a university, whether you like it or not.

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