The sessions are mostly interactive, often utilising the super-cutting-edge, high tech platform of post-it notes, however, as several trainees have asked for the presentation that accompanies my ramblings, here it is:
Interestingly one of the recommendations for blogs that came out of today’s session via the trainees, was that blogs, like all websites, have to be clear and usable.
In other words, bloggers had to be easily identifiable and contactable in any accompanying ‘About’ and ‘Contact’ pages, and text should be easy to read in the way it’s laid out. It sounds obvious, but many blogs online seem to make finding out more information, or contacting a blogger, a challenge.
For starters though, what do these terms even have meaning anymore? The term ‘new media’ felt outdated a decade ago, whilst even the most ‘traditional’ or old-fashioned publications tend to have all sorts of social media integration going on these days.
Yet, the article’s central argument, that Twitter will become dominated by professionally produced content, is already happening. More and more, I find myself using Twitter simply as a content accumulator, replacing the void left by RSS readers such as Google Reader.
With Twitter’s impending stock floatation and subsequent commercialisation, it’s going to be interesting to see what happens next.
Personally, I have a love/hate relationship with LinkedIn, in that I mostly veer towards the latter.
Having said that, I always recommend academics and students create and complete a LinkedIn profile at the very least, and – if their industry or professional audience engage with the platform already, to contribute to or even create a LinkedIn group.
For University staff, often dependent on communicating a strong academic profile for various research projects, papers or even to help recruit students to their course, LinkedIn offers a clear point of contact for anyone Googling their name.
Over the last few months, I’ve been using a variety of social media tools within internal ‘Faculty Executive Meetings’ (‘FEM’ to friends) and have been recently been asked to provide a brief summary of how it’s worked.
Where better to this then, than on the blog?
So, a few months ago when I started my current role, I was asked to investigate ways of opening up FEM meetings to a wider audience, in order to allow greater accessibility and transparency to the conversations that go on within, be it for for staff, students, alumni or potential applicants. Continue reading Using Social Media in Meetings→
If, like me, you’re looking to minimize the amount of cross-posting content to various social media channels without succumbing to the headache-inducing web design of Hootsuite, you might like to have a look at IFTTT.
IFTT (‘If this, then that’), lets you build a genuinely integrated social media presence for yourself or an organisation. You can create countless ‘Recipes’ (e.g. ‘Post my Facebook page status to Twitter’), and even try pre-fab user-generated recipes on your own profile.
I stumbled across the below blog post via Twitter yesterday and as ‘how do I get more Twitter followers?’ is a question often asked by staff at the University, I thought it was worth a reblog.
Looking down the list, the second point, namely to inform rather than self-promote tends to be a common mistake many make when they register a Twitter account for professional, project or corporate purposes. Even if you’re tweeting on behalf of a team, course or organisation, the account should still have some individual personality to it.
Academia.edu might be the professional social network of choice for many academics, but as it’s essentially a walled garden for researchers, it does little to help connect course leaders with potential applicants which – for all its many faults, LinkedIn does.