You have to give Hootsuite your details (ugh…), but there’s a potentially useful video guide to the basics of using Facebook pages for a brand or organisation buried here:
HootSuite University, Social Media Certification.
A useful nugget from the video is that 40% of people’s time on Facebook is spent on their news feeds.
Hint: if you work in higher education, there’s more than one brand to a university, whether you like it or not.
Although the geo-location angle of Facebook’s new Graph Search may not be brilliantly suited to the needs of advertising a university course as much as the retail sector (‘it’s 8pm and I’m in central Birmingham, where’s the nearest MA course?’), it’s still worth optimising your Facebook pages to ensure they get found once the search is fully rolled out.
Here’s some early SEO tips from Facebook:
The business Page is what a small/local business can control the most, and Facebook’s three specific tips for business owners, then, are focused on optimizing a Page for the new search (and this is straight from their post):
- The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
- If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
- Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.
via SEO For Facebook Graph Search? Facebook Has Some Tips.