Some useful stats on when Facebook users are at their most active below.
As a result I’ve recently been experimenting with Facebook’s scheduled post feature for schools within Birmingham City University’s Faculty of Performance, Media and English (and breathe). Posts going out at the times below do seem to have a higher reach and level of engagement as a result.
Here’s the source stats:
- The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
- The biggest spike occurs at 3:00 p.m. ET on weekdays.
- Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
- Fans are less active on Sunday compared to all other days of the week.