Tag Archives: facebook promoted stories

When Are Facebook Users Most Active?

Some useful stats on when Facebook users are at their most active below.

As a result I’ve recently been experimenting with Facebook’s scheduled post feature for schools within Birmingham City University’s Faculty of Performance, Media and English (and  breathe). Posts going out at the times below do seem to have a higher reach and level of engagement as a result.

Here’s the source stats:

  • The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
  • The biggest spike occurs at 3:00 p.m. ET on weekdays.
  • Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
  • Fans are less active on Sunday compared to all other days of the week.

When Are Facebook Users Most Active? [STUDY].

Using Sponsored Stories Advertising on Facebook

There’s an interesting news piece on the Beeb’s site on whether ‘sponsored stories’ on Facebook for Barack Obama’s campaign has been a good or bad thing:

BBC News – Barack Obama Facebook campaign sees ‘likes’ soar.

Have you ever used sponsored stories to promote a blog, website or ad campaign? How did it go?

Personally, I haven’t tried the new-ish version that posts stories directly onto news feeds, but found promoted stories in the side bar to be quite effective – provided they were pushing interesting, non-sales, content.