Tag Archives: google

Using Blogging for SEO

Good piece on the importance of search engine optimisation and a snapshot of the basics on the Channel 4 News Blogs:

A former journalist colleague of mine worked for an SEO firm; her job was to write about anything. Literally any subject she fancied covering. Her copy would be used on one of the firm’s network of websites, and because it was well-written, journalistic text, Google would assess the site as more authentic and give it a higher rank.

The fact that my former colleague was paid hundreds of pounds a day gives an insight into how much value companies place on having a good Google rank.

via Getting to the top of Google – it’s a matter of survival | Geoff White on Technology.

It often seems counter-intuitive to explain to academic colleagues that blogging frequently – even if it’s not about academic topics, can tangentially result in higher rates of applications to their courses, greater public interest in their research or larger conference attendances.

Yet, that’s the way it is, at least until Google’s next change of algorithm anyway.