Tag Archives: snow fall

Twitter reach

Data journalism, snow fall and BuzzFeed

As some of you may or may not know/care, I’m currently studying a part-time MA in Online Journalism, alongside my job as a Digital Marketing Manager at Birmingham City University.

As such, some posts on this blog are more geared more towards specific MA assignments, rather than you, the dear audience.

So, in case you hadn’t guessed by the featured image of dry Tweet Reach graphs (YES, GRAPHS!), this is one of those posts. If this type of blog post isn’t your cup of tea, please feel free to leave now, I shall not be offended. Honest.

If on the other hand, you’re one of the few that are, I’ll be using this post to round-up my tentative proddings into the worlds of data journalism, data visualisation and ‘snowfall’ in this rather exhaustive blog post.

Good luck, it has lots of maps, tweets and an unhealthy amount of iframe-age. Continue reading Data journalism, snow fall and BuzzFeed


How do you make your own ‘Snow Fall’ effect?

When the New York Times published ‘Snow Fall: The Avalanche at Tunnel Creek‘ in  2012 it gained plaudits everywhere for its clever integration of multimedia elements and long-form journalism.

Visit rates were huge, and bounce-rates low, as the video and embedded interactive elements for the Pulitzer winning pice by John Branch.

Alongside instantly coining its own rather pretentious verb (“we need to snow fall this”), the article  took a team of developers six weeks to produce.

But the success of it inevitably meant other journalists, publications and content creators, both big and small, naturally wanted to create their own versions – and ideally without the 6 weeks of hand-built development work by a team of high-end web developers. Continue reading How do you make your own ‘Snow Fall’ effect?