When the New York Times published ‘Snow Fall: The Avalanche at Tunnel Creek‘ in 2012 it gained plaudits everywhere for its clever integration of multimedia elements and long-form journalism.
Visit rates were huge, and bounce-rates low, as the video and embedded interactive elements for the Pulitzer winning pice by John Branch.
Alongside instantly coining its own rather pretentious verb (“we need to snow fall this”), the article took a team of developers six weeks to produce.
But the success of it inevitably meant other journalists, publications and content creators, both big and small, naturally wanted to create their own versions – and ideally without the 6 weeks of hand-built development work by a team of high-end web developers. Continue reading How do you make your own ‘Snow Fall’ effect?