Tag Archives: social media

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6 tips on getting the most out of LinkedIn

With over 300 million members globally, many modern professionals tend have a LinkedIn profile. But how can you make the most of it?

It may have its quirks and flaws – such as the slightly ludicrous over-formality in places and the huge quantities of email SPAM it generates, but it remains a useful tool for any professional. Continue reading 6 tips on getting the most out of LinkedIn

How to Get Your Facebook Page Posts Seen

Manage a Facebook page and wondering why some Facebook posts appear high on your followers news feeds, whilst others reach very few?

Meet Facebook’s EdgeRank:

EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed.

via What Is EdgeRank?.

You can read a graphical and fairly accessible on what EdgeRank is, and how it works on this one-page overview here.

Also, you can calculate your own page’s EdgeRank using the very useful EdgeRankChecker.com.

(Links via @Mayaruss)

How to Write a Bad Blog Post

I’m researching examples of bad blog posts for a training session I’m delivering next week and stumbled across this obligatory ‘top 10′ on Hubspot.

The list is geared towards those blogging within a professional or digital marketing capacity (particularly point 9), but points 2, 5 and 5 seem to be the most common issues in my own experience:

10 Tips for Writing the Worst Blog Post Ever

1. Write a boring, non-descript headline. Instead, what your headline should do is three things: capture potential readers’ attention, entice them to want to read more, and concisely explain what they’ll get in return from reading it.

2. Talk all about your products and services (and how awesome they are). Making your blog posts overly promotional and product-centric is a great way to turn off your readers. Focus your efforts on writing educational content relative to your industry that helps your readers solve problems they have or explains how to do something they don’t know how to do.

3. Write for someone other than your target audience. You should have a sense of who your blog’s target audience is. (Hint: It should align with the target audience for the products/services you offer.) If those people wouldn’t find your blog content interesting and valuable, or if you’re writing for someone other than your target audience, you definitely have a problem.

4. Have nothing remarkable or helpful to say. Creating remarkable content means people will want to remark , or talk, about it. If your content is boring, unhelpful, or nothing to write home about, you might need to spice up your writing style or choose a different topic.

5. Format it as one big block of text. There’s nothing more daunting to a reader than a big chunk of copy. In fact, a first glance at a big block of text is enough to make a reader leave the page before they’ve consumed even one line of text. Break up blocks of text with formatting devices such as headers, bullet points, and images to make your content more pleasing to the eye and easier for readers to consume.

6. Include zero in-text links. Blog posts can be a great outlet for linking to other content. Improve blogger relations by giving other bloggers’ content some link love, or increase chances for lead generation by linking to relevant, downloadable content like ebooks and webinars on your own site.

7. Forget to attribute your sources. You don’t need to go all term paper-style and add footnotes to your blog posts, but failing to attribute data or other content sources you cite in your own articles is a blogger no-no. Something as simple as mentioning the source and linking to its website is a good practice. Same goes for photo sources. (Note: Did I mention the title for this blog post was inspired by a very popular children’s book ?)

8. Fail to include a call-to-action. As we said before, a blog can be a very helpful lead generation tool. Be sure each post includes a relevant call-to-action that enables readers to access additional content acquired by completing a lead gen form on an optimized landing page .

9. Make a ton of spelling and grammatical errors. You could have expressed some killer ideas, but if you fail to spell-check your blog article or have a colleague proofread it before you publish, you’re setting yourself up for a lack of credibility and some nasty comments from your readers.

10. Disable social media sharing links and comments. Or maybe you won’t even receive feedback on your post since you’ve disabled the ability for readers to comment and never added social media sharing buttons for sites like Facebook, Twitter, Google+, and LinkedIn to your blog. Don’t limit commentary, engagement, or your article’s potential to get shared online.

via How to Write a Terrible, Horrible, No Good, Very Bad Blog Post.

So, be honest, how many of these rules do you break on a regular basis?

5 Tips for Creating, Promoting and Managing a LinkedIn Group

Personally, I have a love/hate relationship with LinkedIn, in that I mostly veer towards the latter.

Having said that, I always recommend academics and students create and complete a LinkedIn profile at the very least, and – if their industry or professional audience engage with the platform already, to contribute to or even create a LinkedIn group.

For University staff, often dependent on communicating a strong academic profile for various research projects, papers or even to help recruit students to their course, LinkedIn offers a clear point of contact for anyone Googling their name.

Continue reading 5 Tips for Creating, Promoting and Managing a LinkedIn Group

Using Social Media in Meetings

Over the last few months, I’ve been using a variety of social media tools within internal ‘Faculty Executive Meetings’ (‘FEM’ to friends) and have been recently been asked to provide a brief summary of how it’s worked.

Where better to this then, than on the blog?

So, a few months ago when I started my current role, I was asked to investigate ways of opening up FEM meetings to a wider audience, in order to allow greater accessibility and transparency to the conversations that go on within, be it for for staff, students, alumni or potential applicants. Continue reading Using Social Media in Meetings

Semi-Professional Tweeting

I taught a session on the Future Media MA course today in which we discussed which tone professionals should adapt on their personal Twitter account.

Personally, I’ve never been a fan of the often lauded split-personality approach of a 100% professional and 100% personal Twitter account (project, course or organisation specific Twitter accounts excepted). The main reason being that many of the same followers will just follow both, and anything controversial you say on it, thus negating the purpose of keeping it.

Also, I’d rather engage with someone who appears to be a rounded individual who really engages with others, than someone who appears online to be a work-focused automaton and little else.

So, I suggested to the students that they adopt a ‘semi-professional’ approach to their personal Twitter feed. In other words, they should sit on the fence, some Tweets will be about career-related interests, whilst others may be about TV, news, music, etc. A bit like a face-to-face conversation at a conference or networking event then.

Anyway, I’d be interested to know what others think about this, as the lines between the personal and professional spheres online seem to become evermore convuluted daily.

What do you think? Should users keep separate social media accounts for their personal and professional lives?

Leave your thoughts in the comments below…

Admittedly, this particular blogger comes across as fairly obnoxious, but he does give a good overview of what content-based marketing is about:

It’s not about being pushy. It’s not about slamming people with endless pitches and sales efforts.

[…]

Your site/email newsletter/podcast/whatever should consist of something like this:

  • Some posts that are just friendly and storytelling.
  • Some posts that are gentle pushes towards a next action or an ask.
  • Some posts that are pure selly-sell, as I like to call it. Apparently over here they call that an offer.
  • Some (but very few) totally off-topic posts.

via Why Content Marketing is Not Branding | Copyblogger.

Best Practices · Twitter for Business

Found this handy list on how organisations can build their social media presence on Twitter. How many are you doing?

  • Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
  • Listen. Regularly monitor the comments about your company, brand, and products.
  • Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
  • Respond. Respond to compliments and feedback in real time
  • Reward. Tweet updates about special offers, discounts and time-sensitive deals.
  • Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
  • Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
  • Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?

via Best Practices · Twitter for Business.

When Are Facebook Users Most Active?

Some useful stats on when Facebook users are at their most active below.

As a result I’ve recently been experimenting with Facebook’s scheduled post feature for schools within Birmingham City University’s Faculty of Performance, Media and English (and  breathe). Posts going out at the times below do seem to have a higher reach and level of engagement as a result.

Here’s the source stats:

  • The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
  • The biggest spike occurs at 3:00 p.m. ET on weekdays.
  • Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
  • Fans are less active on Sunday compared to all other days of the week.

When Are Facebook Users Most Active? [STUDY].

Using Sponsored Stories Advertising on Facebook

There’s an interesting news piece on the Beeb’s site on whether ‘sponsored stories’ on Facebook for Barack Obama’s campaign has been a good or bad thing:

BBC News – Barack Obama Facebook campaign sees ‘likes’ soar.

Have you ever used sponsored stories to promote a blog, website or ad campaign? How did it go?

Personally, I haven’t tried the new-ish version that posts stories directly onto news feeds, but found promoted stories in the side bar to be quite effective – provided they were pushing interesting, non-sales, content.