Tag Archives: twitter

Using Social Media in Meetings

Over the last few months, I’ve been using a variety of social media tools within internal ‘Faculty Executive Meetings’ (‘FEM’ to friends) and have been recently been asked to provide a brief summary of how it’s worked.

Where better to this then, than on the blog?

So, a few months ago when I started my current role, I was asked to investigate ways of opening up FEM meetings to a wider audience, in order to allow greater accessibility and transparency to the conversations that go on within, be it for for staff, students, alumni or potential applicants. Continue reading Using Social Media in Meetings

Semi-Professional Tweeting

I taught a session on the Future Media MA course today in which we discussed which tone professionals should adapt on their personal Twitter account.

Personally, I’ve never been a fan of the often lauded split-personality approach of a 100% professional and 100% personal Twitter account (project, course or organisation specific Twitter accounts excepted). The main reason being that many of the same followers will just follow both, and anything controversial you say on it, thus negating the purpose of keeping it.

Also, I’d rather engage with someone who appears to be a rounded individual who really engages with others, than someone who appears online to be a work-focused automaton and little else.

So, I suggested to the students that they adopt a ‘semi-professional’ approach to their personal Twitter feed. In other words, they should sit on the fence, some Tweets will be about career-related interests, whilst others may be about TV, news, music, etc. A bit like a face-to-face conversation at a conference or networking event then.

Anyway, I’d be interested to know what others think about this, as the lines between the personal and professional spheres online seem to become evermore convuluted daily.

What do you think? Should users keep separate social media accounts for their personal and professional lives?

Leave your thoughts in the comments below…

Best Practices · Twitter for Business

Found this handy list on how organisations can build their social media presence on Twitter. How many are you doing?

  • Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
  • Listen. Regularly monitor the comments about your company, brand, and products.
  • Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
  • Respond. Respond to compliments and feedback in real time
  • Reward. Tweet updates about special offers, discounts and time-sensitive deals.
  • Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
  • Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
  • Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?

via Best Practices · Twitter for Business.