I’ve spent much of today teaching at the excellent Zheijiang University of Media and Communications in Hangzhou, China.
During students’ questions at the end of one session a young man asked about ‘Top Gear’ and specifically why Jeremy Clarkson and co seemed to make a habit of causing offence. In the discussion that followed we reached the conclusion that TV programmes which seem to consist of rich boys being paid to have fun is (we’re being polite here) likely to alienate the audience.
That conversation came a few days after seeing the BBC Trust Chair, Rona Fairhead, address the Oxford Media Convention. She was inevitably asked a question about her well-known connection to HSBC and answered it with a skill that showed more preparation than was evident in much of the rest of her delivery. It is not, though, the quality of her performance that bothers me but the fact that the person who represents the audience at the BBC’s top table is more at home with bankers and has total earnings that reflect that, rather than having any insight into the lives of the less advantaged.
Actually, let’s get down to it – we are talking about poor people, the sort who are more at home in a Food Bank than in The Ivy.
Who is making sure their voices are heard fairly and that they get to tell their own stories, rather than media types reporting on them as if they were a different order of beings worthy of anthropological study?
I ask this because this week my colleague Professor Diane Kemp will be chairing at BCU the second public debate in the wake of the report from Sir Bob Kerslake into Birmingham City Council and the governance of our wonderful city. This debate (on Friday in the University’s Parkside Lecture Theatre) will focus on child poverty or at least the way children from deprived homes and areas are served and looked after.
What has all this to do, you ask, with a school of media?
Just this: over the years in which I have been lucky enough to be a journalist I have seen the profession become more exclusive. We have never had a great track record on being ethnically diverse in spite of many initiatives on that front. Now we are not only still too white we are also increasingly one-dimensional in class terms.
At BCU we set great store by the diversity of our wider student body but we cannot escape the fact that in a professionally accredited course like the one Diane and I run, which prepares students for work in newsrooms, we are not hearing and seeing the voices and faces of Britain, let alone Birmingham.
We will go on doing all we can to widen opportunities but in the meantime we are not sitting idly by. We make sure our students are familiar with the first class ‘Reporting Poverty’ resources developed by the Joseph Rowntree Foundation. We stress the need for them, in reporting from their individual news patches, to reflect every element of the community they are covering.
To their credit they rise to that challenge and that’s one of the reasons I’m so proud of them……….but what will happen when they’re out in busy newsrooms. Who will ask ‘why don’t we speak to some people at the sharp end of cuts in services, the recession, benefits bashing tales and the like’?
One of my former students whose persistence has seen her rise in the ranks of a well-known broadcaster told me once that she’d been asked to help broaden the company’s journalistic workforce. In her own words she’d been selected ‘because I’m brown and I’m common’. Sadly in our business that kind of common is all too rare.