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Kathryn Jones

About Kathryn Jones

Director of Marketing & Communications at Birmingham City University
2307, 2013

Clearing the way for Clearing

By |July 23rd, 2013|Opinion|Comments Off

Kathryn Jones, Director of Marketing & Communications at Birmingham City University

With A level results day fast approaching, universities across the UK are gearing up for the chaotic scramble to fill university places at this time of year. Last year, over 300 institutions and more than 55,700 students obtained their places in Clearing – 4,600 more […]

107, 2011

The White Paper: A personal perspective

By |July 1st, 2011|Opinion|Comments Off

By Kathryn Jones, Director of Marketing and Communications, Birmingham City University  

Having spent the afternoon trawling through the Government White Paper, I am now perplexed. I’m struggling to see how universities like mine, despite our rising popularity, will benefit, but I’m trying to remain open-minded. This is my personal perspective and my comments on the points […]

1306, 2011

Universities – what’s the big idea?

By |June 13th, 2011|Opinion|Comments Off

 

By Kathryn Jones, Director of Marketing and Communications, Birmingham City University

Today sees the launch of the second national annual campaign to demonstrate the benefits of universities within UK society – Universities Week: What’s the Big Idea? With such widespread negative publicity about universities, this is our beacon of hope as we face “a massive communications […]

1006, 2011

Against all odds – marketing British universities in 2011

By |June 10th, 2011|Opinion|Comments Off

By Kathryn Jones, Director of Marketing and Communications, Birmingham City University
 
Barely a day goes by these days without another headline screaming from the nationals about the extortionate future cost of a degree. What with the ongoing saga of the UK Border Agency and the new warnings of the risk of extremism on campus, I’m beginning […]

2104, 2011

Should universities advertise?

By |April 21st, 2011|Opinion|7 Comments

Kathryn Jones, Director of Marketing and Communications, Birmingham City University

As Birmingham City University launches its ‘Upgrade your future’ campaign to demonstrate how we deliver a student experience that gives students the skills employer want and combat the negative publicity around rising costs of HE, it will only be a matter of time before we receive […]

811, 2010

Will the Higher Education funding reforms give power to the people?

By |November 8th, 2010|Opinion|9 Comments

Kathryn Jones, Director of Group Marketing and Communications at Birmingham City University

The Government is proposing major changes to the way universities are funded and the level of fees universities will be able to charge for degrees to shift spending power from the State to students.

In perhaps the most significant example to date of the Government’s […]